What inspires our Remarcable designs and how experience can create successful brand image

Design is the result of inspired creativity, here we share with you what drives the inspiration behind our designs and how this is translated into experiential design and why it is of high importance in commercial spaces.

2 minute read

31st August, 2021 | Remarcable

Design is subjective and is a result of a designer's source of inspiration. For us at Remarcable our main source of inspiration for our designs is derived from travel and nature; diverse landscapes and scenery, natures elements, and the effortless balance in contrasting colours and textures found throughout the natural world around the globe. 

A designer's personal experiences are key in shaping design. It is through new adventures that inspiration and creativity is sparked - both are very much necessary in expanding one's perceptions, resulting in outstanding design. Interior design involves creating an environment that provides more than just an aesthetic function but an emotive ignition. This design itself can be tailored to specific requirements that can evoke positive emotion in the users when entering the space for example feelings of calm, inspiration and motivation.

'our main source of inspiration for our designs is derived from travel and nature'

So, what does designing an experience look like or what is 'experiential design?'

Experiential design in commercial spaces prioritises human interaction with a built environment, with three foundational questions: What is the company's brand message? How will humans interact with the space understanding the company's brand? How can humans emotionally connect with the space that is in line with the company's values? 

In order to achieve successful experiential design, it is necessary to strategically use design elements to evoke an emotional connection to a company's brand and immerse users in its narrative. The purpose of this is when someone feels connected to a space, they are more likely to come back because of the positive influence and experience that it provides. As wellbeing advocates we understand the fundamentals of what is important for humans to be able to thrive in a space, this includes one of our key elements, biophilic design (click here for project examples). Our personal inspiration derives from nature which we uniformly translate into our designs, highlighting and reconnecting users to the idea that as humans we have an innate need to affiliate with other life such as plants and animals. Biophilic design comes with much-backed research into its many benefits including how it increases our productivity by 6% and creativity by 15% click here to read more. Another of our key elements is bespoke branding which can vary from furniture to artwork. Bespoke branded elements create a personalised experience for the user and form a deep sense of connection, integrity and trust to the company's brand which showcases how the company really embodies their values through their everyday environment. 

'A designer's personal experiences are key in shaping design.'

From understanding the importance and value that experiential design brings to a space, it is equally as important to understand how we as designers ensure to bring in our own personal experiences that bring us our inspiration that translates into our design. From travel destinations and serene nature spots around the world, we experience diverse lands and terrains, cultures and colours, traditions and meaning, wellbeing and rest. All of which nourishes us with a wilder imagination with wellness playing a very important role in receiving creative inspiration for the design. When we feel inspired we are more motivated, creative and happier and it is why we are proud to design spaces that provide an experience to the user that evoke those emotions.

To share with you our worldly experiences that greatly influence our designs we have created a
lifestyle blog series. These compilations are behind the scene details of inspiration gathered from our encounters with the natural world. We look at how the balance of colours, textures and shapes found in nature can be recreated in design. Stay tuned for the next blog of our expeditions around the East Coast of Devon where we highlight the balancing shades of natural colour palettes and explore where we gained inspiration for layering texture to add another depth to visual design. 

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